2025
Overview.
WEARXO is an expressive apparel identity built around individuality and confidence. The visual system was designed to work across streetwear, casual apparel and lifestyle applications.
Role and contribution.
I developed the logo and brand identity, considering how the system would appear on clothing tags, fabric labels, packaging, caps and apparel mockups.
Design approach.
Angular typography gives the logo energy and attitude. Compact letterforms retain impact at small sizes, while black and white provide versatility and a neon-green accent adds a distinctive point of contrast.
Visual showcase.
Reflection.
The identity balances expression with practical flexibility. Considering print and textile applications early helped keep the system consistent beyond the main logo presentation.