2024
Overview.
UltraShilajit is a wellness brand positioned around vitality and energy. The project focused on refreshing the product label and its visual presentation.
Role and contribution.
I worked on branding, label presentation and supporting social media visuals, aligning the packaging direction with the brand’s premium positioning.
Design approach.
The signature gold-and-black palette signals strength and premium quality. Clean typography organizes product information, keeping the label visually distinctive without sacrificing readability.
Visual showcase.
Reflection.
The resulting label direction connects packaging hierarchy with brand positioning. The case study presents the design work rather than making claims about product efficacy or commercial performance.