2025
Overview.
Mayant Watches is a handcrafted, custom-made luxury watch brand. The brief connected craftsmanship and exclusivity across identity, social communication and a product catalogue.
Role and contribution.
I developed the logo and extended the visual identity into social media creatives and catalogue design.
Design approach.
Refined proportions and subtle detailing anchor the identity. Minimal layouts, material textures and close-up product storytelling foreground the watches, while the catalogue pairs editorial imagery with clear technical specifications.
Visual showcase.
Reflection.
This project demonstrates how restraint can create coherence. Across logo, social and catalogue, precision and consistency allow product craftsmanship to remain the focus.