2025
Overview.
GoalPe is a football fantasy league app. The freelance brief centered on a foundational identity that could express competition, strategy and community while remaining clear at mobile scale.
Role and contribution.
I developed the logo and typography system, defining a visual foundation for app and marketing touchpoints.
Design approach.
Geometric balance and clear negative space keep the mark recognizable at small sizes. Bold, modern typography brings the energy of football into the identity while preserving legibility in UI and promotional applications.
Visual showcase.
Reflection.
The result is an identity built around recognition and adaptability. The project sharpened my approach to creating a brand from the ground up for a competitive sports-tech context.