2024
Overview.
Gau Seva Agniveer is an Indian NGO focused on cattle rescue, care and welfare. The rebranding brief sought a more emotionally resonant identity and stronger digital communication.
Role and contribution.
My scope covered rebranding, logo design and social media communication, with the identity grounded in the organization’s mission.
Design approach.
The logo direction draws on the cow’s cultural and spiritual significance, including its association with care and motherhood. The visual approach aims to communicate the welfare mission with clarity and emotional relevance.
Visual showcase.
Reflection.
The work frames identity as a bridge between an organization and its cause. The focus is on communicating purpose; audience-growth or outreach results have not been quantified here.