2026
Overview.
Flo is a concept for an AI financial assistant built around a simple question: what if managing business finances felt as natural as texting? The work explores a more approachable alternative to accountant-first financial tools.
Role and contribution.
I developed the concept, brand identity and interface direction, connecting the visual personality of the brand with the way financial information appears in a conversation.
Design approach.
Electric Orange replaces conventional fintech blues with warmth and optimism. An organic “f” monogram suggests upward momentum, while Roc Grotesk Wide gives the identity a confident voice. In the interface, high-contrast data cards sit within the conversation rather than interrupting it with spreadsheet-like complexity.
Visual showcase.
Reflection.
This concept brings brand and interaction design into the same conversation. Its central lesson is that financial clarity depends as much on tone and hierarchy as it does on the information itself.