2025
Overview.
FITTARA is an ethnic apparel identity for women. The logo explores a balance between cultural heritage and contemporary refinement.
Role and contribution.
I designed the logotype and supporting symbol with an emphasis on graceful proportions, clarity and adaptability.
Design approach.
Serif typography communicates heritage and craftsmanship. A star-inspired symbol introduces radiance and celebration, with soft curves that complement the wordmark and allow the symbol to stand alone on labels and tags.
Visual showcase.
Reflection.
The work demonstrates a focused identity approach: a restrained combination of typography and symbolism that expresses tradition without losing contemporary clarity.