2025
Overview.
CoRider connects ride-sharing experiences with Bengaluru’s everyday culture. My work supported campaigns and platform launches through a youthful, community-driven visual voice.
Role and contribution.
As a Social Media Design Intern, I designed posters, apparel graphics and marketing collateral, collaborating with the marketing team on content strategy and visual planning.
Design approach.
City-specific references and culturally relevant storytelling informed the work. Adobe Creative Suite and AI-assisted tools supported the creation of consistent assets across social and campaign formats.
Visual showcase.
Reflection.
The experience strengthened my understanding of hyper-local communication: translating real experiences into visuals that feel relevant to a specific community.