2026
Overview.
BITOTSAV’26 is BIT Mesra’s annual cultural festival. The project called for a cohesive visual identity that could carry the energy of the event across a wide range of digital and physical spaces.
Role and contribution.
As Design Team Head, I led the visual identity and creative direction, designed the official logo, established the color palette and coordinated design delivery with cross-functional teams.
Design approach.
The identity extended into social creatives, posters, banners, merchandise, stage graphics, passes, certificates and campus branding. A consistent visual system connected these very different formats so each piece felt part of one festival.
Visual showcase.
Reflection.
The work demonstrates design direction at an event-wide scale: not just creating a recognizable mark, but keeping an identity coherent through many formats and collaborative handoffs.