2025
Overview.
ALAM RAWCRAFT is a raw textile identity centered on craftsmanship, authenticity and the transformation of material. The mark expresses the idea of “from raw to remarkable.”
Role and contribution.
I developed the logo, connecting a symbolic monogram with a refined logotype and a material-inspired color direction.
Design approach.
A needle-inspired vertical form suggests precision and handwork, while thread-like curves introduce continuity and transformation. Serif typography and earthy colors reinforce the tactile, process-driven character of textiles.
Visual showcase.
Reflection.
The identity brings process into the mark itself. Its strength lies in connecting the visual language to the act of making rather than relying on decoration alone.